National Clevage Day: Galleries

National Cleavage Day is an annual celebration in South Africa held in either March or April and sponsored by the brassiere marketer Wonderbra.

Anita Meiring, public relations consultant for Wonderbra, explained the event. "It is a day for women to realise that their cleavage is something unique and that they should be proud of it."

And according to Samantha Paterson, the brand manager for Wonderbra. National Cleavage Day started to solemnise women's independence and power in all facets of life, from their careers to their relationships to their own destiny.

Paterson explained "It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men". She also explained "It gives men a legitimate reason to stare at boobs."

National Clevage Day

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